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White Paper
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White Paper

Our Commitment to
the Next Generation

NextGen delivers high-energy bull riding entertainment while creating opportunities for the next generation of rodeo athletes and industry professionals. Our events and mentorship programs offer hands-on training in youth bull riding, bull fighting, judging, stock contracting, rodeo clowning, event promotion and marketing. With expert mentorship, quality stock, and the right stage, NextGen equips participants with the skills, experience, and confidence to advance safely and successfully in the sport they love.

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Developing Champions

We provide top-tier competition opportunities that help developing riders and bull fighters gain experience, earn rankings, and progress toward elite championships.

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Marketing &
Career Training

NextGen goes beyond competition by providing real-world marketing experience, business skills, and personal branding opportunities that open doors in the rodeo world and beyond.

Mentorship & Growth

Through hands-on coaching and leadership training, we empower rodeo participants not just as riders, but as future industry leaders, entrepreneurs, and professionals.

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Opportunities
Beyond Riding

Whether you dream of becoming a stock contractor, judge, announcer, bullfighter, event producer, or marketing professional, we provide hands-on experience to help you find your place in the sport and build a future in the industry.

Elite Stock & Event Production

Our commitment to high-quality stock and professionally-run events ensures a safe, fair, and thrilling experience for riders and audiences alike.

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A Supportive Path to Adulthood

We believe that rodeo is more than a sport—it’s a way of life. Our supportive community helps athletes develop the work ethic and character they need to succeed in rodeo and beyond.

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Interested in becoming an NextGen Partner? Click here.

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©2025 by Next Generation Bull Riding. 

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