Meet Our Mentors | NextGen Bull Riding

Meet the Founder

Meet Denny Count

Denny Count founded Next Generation Bull Riding (NextGen) with a vision to create a mentored environment where young riders can develop their skills and gain the experience needed to excel in the sport. After traveling across the country, he recognized a gap in youth bull riding—most associations focus solely on the riders, leaving little room for those who may not compete but still want to be part of the sport.

Meet Our Mentors: The Heart of NextGen

Behind every great rider is a mentor who leads with knowledge, passion, and purpose. Our coaches bring years of rodeo experience—from bull riding and judging to stock contracting and cowboy protection. They’re here to train, guide, and inspire the next generation of athletes while passing on the values of sportsmanship, discipline, and grit.

Cody Ransom

Bull Riding Mentor & Stock Contractor

Cody was raised in Colorado and began riding sheep and steers at a young age. After a break from riding, Cody returned to the sport at 25, competing in bull riding while serving in the Army. Over the years, Cody has competed in IPRA, SEBRA, and various events across Michigan, Colorado, Tennessee, Kentucky, Alabama, Mississippi, Ohio, and Missouri. Now based in Michigan, Cody continues to ride locally, work with horses, and raise youth bucking bulls to help coach and mentor the next generation of bull riders. Becoming part of Next Generation Bull Riders has been a meaningful journey for Cody and his family, and they take great pride in being involved in the future of the sport they love.

Meet Our Volunteers: The Blood of NextGen

NextGen runs on the heart and hustle of our volunteers. These dedicated individuals step in wherever needed—setting up arenas, managing events, supporting families, and cheering on every rider. Their commitment keeps the spirit of our program alive, creating the foundation for a strong, supportive rodeo community.

Jen Goss

Sponsorships & Team Apparel

I was born and raised in Michigan, and while I didn’t grow up with a background in rodeo, I’ve been learning and growing every day since becoming part of the Next Generation Bull Riding family. I first met Denny and Amy two years ago at a MYTRA event and began helping NGBR by seeking out sponsors to support the program. What started as a volunteer effort quickly turned into a friendship and a deeper connection when my son began riding with the team.

As he became more involved, so did I—supporting the day-to-day operations by setting up booths, helping organize schools, and serving as a contact for families looking for event information. Becoming a part of NextGen has been an incredible journey. Watching these kids grow, gain confidence, and develop life skills through this sport is truly the most rewarding part of it all.

Jody Nova
Youth Development & Tech Support

My passion for youth development has guided both my personal and professional paths—from time in the saddle to a career building educational programs in the EdTech and after-school space. With years of experience developing impactful, scalable youth initiatives, I bring that same drive and strategic vision to my role with Next Generation Bull Riding. As the behind-the-scenes business advisor, I’m focused on helping build a sustainable, nationwide organization that not only celebrates the sport of bull riding but also equips the next generation with the life skills, mentorship, and opportunities they need to thrive. For me, NextGen is more than a rodeo; it’s a movement to empower kids, honor tradition, and create lasting change. I’m proud to be part of something that’s shaping futures, both in and beyond the arena.

Join the Team: The Power of Volunteers

NextGen is more than just an event—it’s a community built by the hands of many. From setting up arenas to keeping riders safe, volunteers play a vital role in ensuring every event runs smoothly. Whether you’re a seasoned rodeo hand or a parent looking to support your child’s passion, there are countless ways to get involved. Your time and effort help us create a safe, exciting, and educational experience for every young rider who steps into the arena.

Chute Help – Assist in organizing and loading bulls into the chute safely.
Arena Setup & Breakdown – Help set up fencing, chutes, and signage before the event and assist with takedown afterward.
Check-In Crew – Welcome participants, verify entries, and distribute rider numbers.
Safety Spotter – Assist with keeping the arena clear and ensuring riders and stock stay safe.
Gate Operator – Open and close gates at the right times to ensure smooth transitions.
Timekeeper – Keep track of ride times and ensure accurate scoring.
Stock Runner – Help guide bulls and stock from the arena back to their pens.
Judge’s Assistant – Support the judging team by tracking scores and recording results.
Announcer Assistant – Provide event updates, rider details, and scoring information to the announcer.
First Aid Support – Be on standby to assist with minor medical needs until professionals arrive.
Hospitality Crew – Provide food, water, and support for riders, mentors, and volunteers.

Our events wouldn’t be possible without the dedication and hard work of our volunteers, who keep everything running smoothly and ensure a safe, exciting experience for our young riders.

You are the power behind NextGen. Your time, effort, and passion help us create opportunities for the next generation of bull riders and rodeo professionals. From all of us at NextGen—thank you for being part of this incredible journey!